Logo design has come a long way from the static designs of the 90s to the contemporary live emblems. Now the logo is no longer just about a cool crest or mark that you can see on a t-shirt or mug; it’s also an important part of your brand identity as a business. It needs to be simple, engaging, inspiring, and notable so people will easily remember your brand.
With so many businesses now using live logos for their websites, social media accounts, and other marketing materials, we thought it would be helpful to share some good advice on how to make them as effective as possible.
A great Best Logo Designers in Mumbai is more than just something you slap onto a banner or business card. It needs to express the essence of your brand in one simple image.
Here are nine Tips for Live Logo Design that communicate your brand in the best possible way.
What Does Live Business Logo Mean?
A live logo is a short animation clip that appears on a website when visitors are on the site. It allows the business to show a visual identity online, even if they don’t have a separate image for each page that shows their branding.
A live business logo might be a rotating image or a series of images that are shown on the home page or any other page that shows your branding. It might also be a short looping video or GIF.
A Live Logo Design is different than a static logo that you’d put on a business card or t-shirt. A static logo is always the same image, whereas a live logo can change or rotate between different images.
Learn About Many Types of Logo Animation
Creaa Designs gives you Live logos that can use different types of animation, ranging from simple fades to more complex elements like 3D motion. People will have different ideas on which types of animation are most effective, but some of the more popular options include the following:
- Fades – These can be useful for live logos that show information. For example, a business might have a logo that fades in to show the name, logo, and a brief description of what they do.
- Split screens – These are popular for showing multiple logos or identities. For example, an organization might have a split-screen logo that shows both its country and its website.
- Shrink/Grow – This type of logo animation can show movement that goes beyond the simple fading of logos. For example, a logo might show a cityscape and then shrink from showing the name of the business.
- Slides – Like split screens, this type of animation is useful for showing multiple logos or identities.
- 3D motion – This type of logo animation can be very complex and is often best for the home page of a website.
Set Goals For The Live Logo
Once you have a few ideas for logo animation, it’s important to set goals for what you want the logo to achieve. You might want the logo to be memorable, to show a sense of trust or professionalism, or to communicate the type of services you offer.
You should also think about how the logo will fit with the rest of your brand identity. Will it go well with the colors, typefaces, and other design elements you use? Once you’ve decided on the overall goals, you can select animation types that will help you achieve them.
Explore The Types Of Logo Animation
As discussed above, you must know and understand various types of logo animation methods to create the right design for your brand. Remember, some logo animation types are more appropriate for certain industries. For example, if you’re in the service sector, a complex 3D logo might not be the best choice.
Get imaginative Tips For Logo Design to create the best logo animations for your brand. Also, if you’re in a creative field like entertainment, publishing, or arts, you might be able to get away with something less conservative. Be savvy while choosing logo animation that is appropriate for your business.
Include Live Logos On Company Websites
When designing a live logo for your website, be sure to keep in mind that people will see it in a different context from how you use it elsewhere. That’s why it’s important to make it easy to understand at a glance and avoid using too much detail or graphics that don’t translate well to a smaller size.
For example, you might have a beautiful 3D logo for your website that shows a cityscape. You might want to avoid this on social media, where it will be shown in a smaller size. Alternatively, you could use one of the other 3D animations that shrink the city to show how your business is helping those living there.
Find The Right Balance
It’s important to find the right balance between making a logo animation too complicated and too simple. An overly complicated logo could be too distracting, while a boring logo could have no impact whatsoever. Ideally, you should be able to explain the logo quickly and simply once someone asks about the design.
For example, if you want to show that your business is trustworthy, you can use a fade animation that shows the logo, a caption that says something like “Trustworthy brand,” and a sound effect that makes the logo feel more trustworthy. When choosing colors, typefaces, and sound effects, you need to keep it credible and minimalistic.
Explore Logo Animation In Video
Another way to bring the logo animation to life is by using it in a video. This could be a commercial, a behind-the-scenes video, or something else where you creatively show the logo animation. When making a commercial, you can use the logo animation in a variety of ways.
You might have the logo rotate onscreen or show multiple transitions as the logo is discussed. The logo might also be used as part of the sound effect, like a clicking sound when the logo changes. You can also create a behind-the-scenes video that shows how you created the logo animation.
Bring Logo Animation Into Actuality
Another creative way to bring the logo animation to life is to bring it into actuality. For example, you could have actors perform the logo animation on a stage or have it done in real life by acrobats. You could also have a street artist paint the logo on a wall or use graffiti art to create the logo animation in real life.
You could also create a mural that uses the logo animation to bring it to life. Finally, you could use augmented reality to bring the logo animation to life. This could include having the logo appear on your smartphone screen as an AR sticker, putting the logo on real-life objects, or using AR to create an animation of the logos.
Looking for the Best Logo Designers In Mumbai?
Look no further! Contact Creaa Designs to handle all your creative logo design projects.
