Well-designed websites are a powerful tool in today’s day and age.
Undoubtedly, they connect you with new customers. But, they also make life easier for people who are loyal to your brand.
Thus, it’s no surprise that seasoned consultants advise brands to think of websites as the pivotal force in the realm of digital marketing.
They understand all the miracles that great websites can create and regularly champion the value that professional designers bring to the table.
So, here are six secrets that they know, and you should too:-
Websites are Like Magical Billboards
A well-designed billboard primarily does three things:-
- It grabs the attention of those who view it.
- It taps into subconscious desires that people viewing it already have.
- It offers a way to fulfil those desires.
But, unlike digital advertising mediums, billboards don’t provide instant access to the solutions they advertise.
You can’t teleport yourself to a store just by glancing at a billboard on the highway.
You can do that with a website though.
Now, you may wonder how providing instant access to an online store makes websites any better than every other digital marketing channel out there.
Well, the answer lies in the spectacle they are.
That’s why we called them magical billboards instead of magical print ads.
When done right, websites can be larger than life and hold a viewer’s attention way longer than social media posts or video ads.
Of course, we’re talking about well-designed websites here.
Well, the ones that are fun to visit and don’t confuse visitors every step of the way.
Websites are a Holistic Representation of Your Brand
There’s no denying that trends and age-old design principles impact how your website looks and feels.
Nevertheless, the degree to which it lets you express your brand’s identity is unparalleled.
Despite the constraints (SEO considerations, UI/UX design principles etc.) imposed on its construction, a website lets you craft unique, compelling, and true-to-brand user experiences.
Think about it this way.
When designing your brand’s social media identity, you need to cater to what platforms expect you to do.
You can’t use Instagram or Twitter to engage people with an interactive 3D demo of your product.
But, there’s virtually no limit to what you can accomplish when paired with a talented web design professional.
Websites Let You Harness The Power of SEO
61% of marketers think of SEO as their top inbound marketing priority.
Many of them even deem it to be more effective than PPC.
There has to be some supporting logic behind their claims, right?
Of course, there is.
If you run an eCommerce brand, you get an ROI of 317% with SEO.
For the B2B SaaS space, the number grows to a whopping 702%.
In fact, the trend is similar no matter which industry you pick.
The ROI on SEO is just too damn high to ignore, and marketers know that.
No wonder they create content strategies centred around their websites.
Websites Solve for Multiple Objectives at Once
Think about all the things that a website can do.
It informs customers of what your brand is all about.
It introduces them to multiple ways of connecting with your brand (via embedded social media buttons, lead capture forms, and a contact page)
It gives them direct access to the products you sell and a comfortable mechanism to make the purchases they want.
Thanks to SEO, your website even helps people with answering questions that they have.
Simply put, a well-designed website helps customers in more ways than one.
It acts as a central hub housing all possible brand-customer interactions that you provide.
Websites Let You Adapt
Based on actions people take when visiting your website, you can identify holes in user experience and make corrections.
For instance, if customers consistently abandon their cart at the last minute, you can infer that they’re having trouble making payments.
Then, you can implement changes, and analyse for improvements.
Even when you want to try out multiple ideas, you can leverage A/B testing, and see what works better.
Ranging from variations in copy to the position of your CTA buttons, you can tweak different things in a way that maximises conversions.
In other words, your website gives you insights into the needs of your customers and lets you craft the exact experience they want.
And if that wasn’t enough, the data you gather during optimising your website can also educate other areas of your marketing strategy.
Websites Give Direction to Your Marketing Goals
Let’s face it.
Though not all marketing campaigns are designed to get people to buy from you, that’s often the endgame.
And apart from brick-and-mortar stores, the obvious alternative where customers can exchange what you offer for their money is a website.
So, the brand-building you do on social media…
The newsletters you send out via email…
And even the print campaigns you run…
They will all be somehow nudging people to arrive at your website (maybe sometime in the future) and make a transaction.
Thus, websites heavily impact the direction the rest of your marketing works.
Conclusion
You can’t make whimsical business decisions and expect everything to be hunky-dory.
That’s why having a nuanced marketing strategy is paramount to growing your brand.
But, when you’re just starting, navigating market turbulence and finding a north star is no easy feat.
The same difficulty also arises when you grow too big, and have too many avenues to explore.
In either case, having a great website eliminates much of the discomfort that comes with scaling an enterprise.
Thus, it’s a no-brainer to join forces with the right web designing talent, and arm your business with the best possible website you can get.
Most of our clients at Creaa Designs understand this.
They regularly tell us how much of an impact the websites we’ve built for them have on their growth…
And we love hearing their stories. If you’re anything like them and want to empower your website with our expertise…
We’d be honoured to help you out.
