{"id":51,"date":"2021-07-06T11:36:26","date_gmt":"2021-07-06T11:36:26","guid":{"rendered":"https:\/\/www.creaadesigns.com\/blog\/?p=51"},"modified":"2026-04-06T06:37:23","modified_gmt":"2026-04-06T06:37:23","slug":"why-ui-ux-is-important-for-conversions","status":"publish","type":"post","link":"https:\/\/www.creaadesigns.com\/blog\/why-ui-ux-is-important-for-conversions\/","title":{"rendered":"Why UI\/UX is Important for Conversions"},"content":{"rendered":"\n

Websites are the digital equivalent of a brick-and-mortar store. They help businesses tap into the innumerable markets that exist online.<\/p>\n\n\n\n

So, it\u2019s a simple decision for a business to have one.<\/p>\n\n\n\n

But, just like physical stores, it does not create all websites equal.<\/p>\n\n\n\n

Some display an immaculate understanding of online audiences and strike a chord with the customers they target.<\/p>\n\n\n\n

On the flip side, many websites don\u2019t bring any actual business value.<\/p>\n\n\n\n

It\u2019s tempting to single out bad visual design as the singular culprit here, but there\u2019s more to the phenomenon than meets the eye.<\/p>\n\n\n\n

On top of great visual design, websites need to facilitate a great user experience.<\/p>\n\n\n\n

UI and UX \u2013 Discrete Entities That Are Part of a Shared Whole<\/strong>
<\/h3>\n\n\n\n

People seldom refer to UI (User Interface) and UX (User Experience) as discrete entities and use the term UI\/UX Design<\/em> as if it is one thing.<\/p>\n\n\n\n

That\u2019s because designing a website is a collaborative endeavor. Great UX paves the way for great UI, and vice versa.<\/p>\n\n\n\n

But, what\u2019s the real distinction between the two?<\/p>\n\n\n\n

Now, that\u2019s a question that can simply be answered if we define both terms properly.<\/p>\n\n\n\n

UI (User Interface) entails all the visuals that you see on a website. It envelops all elements of the \u2018interface\u2019 that you (the user) interact with.<\/p>\n\n\n\n

UX (User Experience) is more about the emotional response you have while interacting with a website. It is concerned with how easy or difficult the interactions feel.<\/p>\n\n\n\n

Think about it this way.<\/p>\n\n\n\n

When you drive a Tesla, you interact with its steering wheel, the seat you sit on, the pedals at your feet, and the dashboard touchscreen. These form the car\u2019s UI.<\/p>\n\n\n\n

Though the UI affects your driving (user) experience to a great degree, it\u2019s not the experience itself.<\/p>\n\n\n\n

Depending on how your interactions with the car\u2019s UI go, the experience may thrill, futuristic, comfortable, or even downright confusing.<\/p>\n\n\n\n

Now, remember the UI design team at Tesla works to provide the experience that the UX design team (or Elon Musk) wants Tesla owners to have.<\/p>\n\n\n\n

The case of websites is no different.<\/p>\n\n\n\n

UX Designers brainstorm the experience that they want visitors to have and create prototypes for the website\u2019s flow.<\/p>\n\n\n\n

Then UI Designers take over and create visual elements that realise the UX team\u2019s vision.<\/p>\n\n\n\n

Over time, UX designers collect data to identify pain points that website visitors experience and work in sync with UI designers to eliminate such problems.<\/p>\n\n\n\n

In the end, UI and UX teams come together to create a conversion-ready website.<\/p>\n\n\n\n

5 Quintessential UI\/UX Tips to Maximise Website Conversions<\/strong>
<\/h3>\n\n\n\n
  1. Design for Short Attention Spans<\/strong><\/li><\/ol>\n\n\n\n

    Our average attention span has been going down ever since the year 2000.<\/p>\n\n\n\n

    As of now, even goldfishes have a longer attention span than human beings.<\/p>\n\n\n\n

    So, you can\u2019t expect people to stay on your website unless you get their attention in a snap.<\/p>\n\n\n\n

    In fact, every extra second your website takes to load reduces customer satisfaction by 16%<\/a>.<\/p>\n\n\n\n

    And if your website takes over 3 seconds just to load, just kiss conversions goodbye.<\/p>\n\n\n\n

    1. Keep Design Consistent Across the Whole Website<\/strong><\/li><\/ol>\n\n\n\n

      If the UI elements in your website take a 360-turn when visitors move from one page to another, that\u2019s bad news.<\/p>\n\n\n\n

      Internet dwellers don\u2019t respond kindly to websites that have an inconsistent design.<\/p>\n\n\n\n

      That\u2019s because inconsistent design cannot reconcile with how visitors expect it to behave and violates the principle of least astonishment<\/a>.<\/p>\n\n\n\n

      So, it\u2019s wiser to keep UI elements consistent throughout the website.<\/p>\n\n\n\n

      Even slight variations can spell trouble when they are huddled together.<\/p>\n\n\n\n

      1. Keep CTA Buttons Above the Fold<\/strong><\/li><\/ol>\n\n\n\n

        CTAs are key to conversions.<\/p>\n\n\n\n

        When they\u2019re placed in non-obvious places, even the best of CTAs cannot garner clicks.<\/p>\n\n\n\n

        No wonder why conversion experts give so much importance to CTA design and placement.<\/p>\n\n\n\n

        They lay great emphasis on the fact that CTA buttons need to be visually distinct from the other elements on the page.<\/p>\n\n\n\n

        That\u2019s not all though. Conversion experts also urge designers to place CTA buttons above the fold.<\/p>\n\n\n\n

        And why wouldn\u2019t they?<\/p>\n\n\n\n

        Evidence suggests that above-the-fold CTA buttons are 84% more visible than those that are pushed under.<\/p>\n\n\n\n

        1. Design for the Right Audience<\/strong><\/li><\/ol>\n\n\n\n

          Good designers don\u2019t create websites in a vacuum. They craft user experiences for a target audience.<\/p>\n\n\n\n

          Under no circumstances do they create websites without potential visitors in mind.<\/p>\n\n\n\n

          But, what does designing for the right audience entail?<\/p>\n\n\n\n

          Well, it\u2019s about acknowledging your own biases and relying more on audience research than your whims.<\/p>\n\n\n\n

          It\u2019s about iterating and reiterating to figure out design elements that your audience actually connects with, and discarding the ones that they don\u2019t care for.<\/p>\n\n\n\n

          That\u2019s what conversion optimization is all about.<\/p>\n\n\n\n

          1. Design for Accessibility<\/strong><\/li><\/ol>\n\n\n\n

            Being inclusive in your design is a pleasant thing to do.<\/p>\n\n\n\n

            Even a target audience is composed of people with varying abilities.<\/p>\n\n\n\n

            Even from a conversion perspective, wouldn\u2019t you want your website to have the widest reach (within the target audience) possible?<\/p>\n\n\n\n

            Still not convinced? Know that websites with accessible interaction design also rank better on Google.<\/p>\n\n\n\n

            The higher rank you occupy on SERPs, the more people you invite to your website. More visitors mean more chances of conversion.<\/p>\n\n\n\n

            The math here is pretty straightforward, don\u2019t you think?<\/p>\n\n\n\n

            Conclusion<\/strong><\/h3>\n\n\n\n

            Would you choose to shop from a store where items are incorrectly shelved, and there\u2019s no staff around to help you find things?<\/p>\n\n\n\n

            Or would you choose some place where everything is labelled right, and helpful staff members are readily accessible?<\/p>\n\n\n\n

            You\u2019d obviously choose the latter, right?<\/p>\n\n\n\n

            And wouldn\u2019t you feel even better about the store if it had adequate provisions for specially abled people?<\/p>\n\n\n\n

            That\u2019s another yes, isn\u2019t it?<\/p>\n\n\n\n

            If you\u2019ve carefully read all that we\u2019ve discussed in this blog, the parallel we\u2019ve been trying to imply should be obvious.<\/p>\n\n\n\n

            Just like brick-and-mortar stores, conversion-ready websites need to check off a few boxes on the list.<\/p>\n\n\n\n

            The UI\/UX principles we\u2019ve talked about are a good place to start.<\/p>\n\n\n\n

            Well, we say that because the tips we\u2019ve given you are ones we at CREAA Designs<\/strong><\/a> follow ourselves.<\/p>\n\n\n\n

            Implement them without fear, and let us know about the new conversions you make.<\/p>\n\n\n\n

            We\u2019d love to hear about your successes!<\/p>\n","protected":false},"excerpt":{"rendered":"

            Websites are the digital equivalent of a brick-and-mortar store. They help businesses tap into the innumerable markets that exist online. So, it\u2019s a simple decision for a business to have one. But, just like physical stores, it does not create all websites equal. Some display an immaculate understanding of online audiences and strike […]<\/p>\n","protected":false},"author":1,"featured_media":52,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57,58],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","category-web-development","category-websites"],"yoast_head":"\nWhy UI\/UX is Important for Conversions - Creaa Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaadesigns.com\/blog\/why-ui-ux-is-important-for-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why UI\/UX is Important for Conversions - Creaa Blog\" \/>\n<meta property=\"og:description\" content=\"Websites are the digital equivalent of a brick-and-mortar store. 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