{"id":294,"date":"2021-07-07T09:55:55","date_gmt":"2021-07-07T09:55:55","guid":{"rendered":"https:\/\/www.creaadesigns.com\/blog\/?p=294"},"modified":"2026-04-06T06:37:20","modified_gmt":"2026-04-06T06:37:20","slug":"7-ways-for-a-small-business-to-use-social-media-effectively","status":"publish","type":"post","link":"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/","title":{"rendered":"7 ways for a small business to use Social media effectively"},"content":{"rendered":"\n<ol class=\"wp-block-list\"><li>Ways to use social media more effectively<\/li><li>Best methods to achieve effective results on social media<\/li><\/ol>\n\n\n\n<p>Social media has become the most preferred method of communication, not only for brands but also for many demographic groups as well.<\/p>\n\n\n\n<p>Today, the average person spends more than 3 hours per day on social media sites. According to statistics, close to 1.96 billion people were active on social media, and this number is expected to grow to some 2.5 billion users by 2018, and so on\u2026<\/p>\n\n\n\n<p>Therefore, it is of utmost importance that we harness the power of&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.creaadesigns.com\/smo-company-mumbai.php\" target=\"_blank\">social media to grow our business and the brand<\/a><\/strong>.<\/p>\n\n\n\n<p>That said, with so many options to consider, effective usage of social media\u2019s complete potential is turning out to become a problem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>HERE\u2019S A CURATED LIST OF TIPS THAT CAN HELP IN THE EFFECTIVE USAGE OF SOCIAL MEDIA: &#8211;<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. BE CONSISTENT<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><gwmw style=\"display:none;\"><\/h3>\n\n\n\n<p>Being consistent on social media can take you a long way. You can\u2019t go from posting once a month to 10 times a day, then to thrice a month and expect to have an engaged, regular and active following.&nbsp;Here\u2019s what you should do \u2013 understand your requirement, demographics of the target audience, how many posts would they require, create a content plan for what you\u2019re going to post, and then stick to it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. CHOOSE THE RIGHT SOCIAL MEDIA NETWORK<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/h3>\n\n\n\n<p>Social Media activity can be time-consuming. Users are scattered across all social media portals, and trying to manage\u00a0all of the networks\u00a0can drain your resources away. This means that you must analyze your target audience and their online behaviors, determine which networks work best for your products and services, and then accordingly maintain the Social Media Network that fits the bill the most.<\/p>\n\n\n\n<p>What most us don\u2019t understand is that not all these channels work in a similar fashion. Every social media channel has its own benefits and ways of functioning. And if used rightly, it can help you get the desired results. Below mentioned are\u00a0<a href=\"https:\/\/www.creaadesigns.com\/blog\/easy-simple-tips-excel-social-media-marketing\/\">some tips and tricks for social media marketing\u00a0<\/a>to using the most common\u00a0social media channels:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Facebook<\/strong><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>At least one post a day<\/li><li>Always include visuals and call-to-action<\/li><li>Encourage engagement by asking a question<\/li><li>Avoid using too many Hashtags<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Twitter<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Brands should ideally be tweeting 10-30 times a day, and if enough&nbsp;relevant&nbsp;content is unavailable, then at least 5x&nbsp;per day<\/li><li>Create relevant and valuable content on your website and then, point your followers to your website<\/li><li>Always use visuals. They are just as effective on Twitter as Facebook.<\/li><li>Use around 1-2 appropriate Hashtags to broaden your reach. Using more than two Hashtags will&nbsp;lower your engagement rate<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>LinkedIn<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Create a company page and showcase pages for products or services<\/li><li>Not more than 4-5 times of posting a week<\/li><li>Content should be tailored for professional audience<\/li><li>This is a social network for business professionals, and more users are likely to&nbsp;go to a company\u2019s website from LinkedIn, than any other network<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Google+<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>At least one piece of&nbsp;content a day<\/li><li>Any type of content like company blogs, news, trending topics relevant to your industry, etc. is fine<\/li><li>Since it is a part of the Google network, your posts could start to rank&nbsp;on the search engine once it engages with your Circles<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pinterest or Instagram<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>These are all about pictures<\/li><li>At least 1 photo a day<\/li><li>Photo content from here can add-on, on other social channels when needed<\/li><li>Upload photos of product and how it may be used<\/li><li>Infographics<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. BRAND THE SOCIAL MEDIA PLATFORMS<\/strong><\/h3>\n\n\n\n<p>One must leverage social media to build a stronger brand, create awareness and customer loyalty. It gives your brand relatability and also makes it easy for consumers to identify your business. Hence, it is very important that, the perception of the company\u2019s identity be standard across all channels. Below mentioned are some key pointers to help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Logo &amp;\u00a0Tagline:<\/strong>\u00a0Similar logotype helps give familiarity to your business, which is a huge visual and sticks with your audience. Have a catchy and memorable\u00a0tagline, and maintain the same one everywhere.<\/li><li><strong>Visuals:<\/strong>\u00a0Visuals speak more than words! It has been noted that, posts with images get more engagement on all platforms too. They are the ones that frequently get saved, shared, viewed, etc. Creating images that talk about your brand, product, or service can help you get a lot of popularity and visibility.<\/li><li><strong>Description:\u00a0<\/strong>It is very important that your company description is identical, crisp and clear across all platforms. Only if your audience is able to understand what you do, will then buy your product.<\/li><li><strong>Tone:<\/strong>\u00a0Your communication \u2013 what you say, how you say and in what way you say it, will define how your users will perceive you.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. DIFFERENT CONTENT FOR EACH PLATFORM<\/strong><gwmw style=\"display:none;\"><\/h3>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ways to use social media more effectively Best methods to achieve effective results on social media Social media has become the most preferred method of communication, not only for brands but also for many demographic groups as well. Today, the average person spends more than 3 hours per day on social media sites. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 ways for a small business to use Social media effectively<\/title>\n<meta name=\"description\" content=\"Social media has become the most preferred method of communication, not only for brands but also for many demographic groups as well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ways for a small business to use Social media effectively\" \/>\n<meta property=\"og:description\" content=\"Social media has become the most preferred method of communication, not only for brands but also for many demographic groups as well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/\" \/>\n<meta property=\"og:site_name\" content=\"Creaa Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T09:55:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T06:37:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaadesigns.com\/blog\/wp-content\/uploads\/2021\/07\/img91.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"creaa_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"creaa_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/\",\"url\":\"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/\",\"name\":\"7 ways for a small business to use Social media effectively\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaadesigns.com\/blog\/wp-content\/uploads\/2021\/07\/img91.jpg\",\"datePublished\":\"2021-07-07T09:55:55+00:00\",\"dateModified\":\"2026-04-06T06:37:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/#\/schema\/person\/aa8de7c0184cefe8d51ddaa7cb4f0481\"},\"description\":\"Social media has become the most preferred method of communication, not only for brands but also for many demographic groups as well.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/#primaryimage\",\"url\":\"https:\/\/www.creaadesigns.com\/blog\/wp-content\/uploads\/2021\/07\/img91.jpg\",\"contentUrl\":\"https:\/\/www.creaadesigns.com\/blog\/wp-content\/uploads\/2021\/07\/img91.jpg\",\"width\":960,\"height\":613,\"caption\":\"Creaa Designs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.creaadesigns.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 ways for a small business to use Social media effectively\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/#website\",\"url\":\"https:\/\/www.creaadesigns.com\/blog\/\",\"name\":\"Creaa Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaadesigns.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/#\/schema\/person\/aa8de7c0184cefe8d51ddaa7cb4f0481\",\"name\":\"creaa_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creaadesigns.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8b86275b38f56d48ad7a73c38eb9c967d13119ee59cfb7636607c97f1148f4e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8b86275b38f56d48ad7a73c38eb9c967d13119ee59cfb7636607c97f1148f4e?s=96&d=mm&r=g\",\"caption\":\"creaa_admin\"},\"sameAs\":[\"https:\/\/www.creaadesigns.com\/blog\"],\"url\":\"https:\/\/www.creaadesigns.com\/blog\/author\/creaa_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 ways for a small business to use Social media effectively","description":"Social media has become the most preferred method of communication, not only for brands but also for many demographic groups as well.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/","og_locale":"en_US","og_type":"article","og_title":"7 ways for a small business to use Social media effectively","og_description":"Social media has become the most preferred method of communication, not only for brands but also for many demographic groups as well.","og_url":"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/","og_site_name":"Creaa Blog","article_published_time":"2021-07-07T09:55:55+00:00","article_modified_time":"2026-04-06T06:37:20+00:00","og_image":[{"width":960,"height":613,"url":"https:\/\/www.creaadesigns.com\/blog\/wp-content\/uploads\/2021\/07\/img91.jpg","type":"image\/jpeg"}],"author":"creaa_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"creaa_admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/","url":"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/","name":"7 ways for a small business to use Social media effectively","isPartOf":{"@id":"https:\/\/www.creaadesigns.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/#primaryimage"},"image":{"@id":"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaadesigns.com\/blog\/wp-content\/uploads\/2021\/07\/img91.jpg","datePublished":"2021-07-07T09:55:55+00:00","dateModified":"2026-04-06T06:37:20+00:00","author":{"@id":"https:\/\/www.creaadesigns.com\/blog\/#\/schema\/person\/aa8de7c0184cefe8d51ddaa7cb4f0481"},"description":"Social media has become the most preferred method of communication, not only for brands but also for many demographic groups as well.","breadcrumb":{"@id":"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/#primaryimage","url":"https:\/\/www.creaadesigns.com\/blog\/wp-content\/uploads\/2021\/07\/img91.jpg","contentUrl":"https:\/\/www.creaadesigns.com\/blog\/wp-content\/uploads\/2021\/07\/img91.jpg","width":960,"height":613,"caption":"Creaa Designs"},{"@type":"BreadcrumbList","@id":"https:\/\/www.creaadesigns.com\/blog\/7-ways-for-a-small-business-to-use-social-media-effectively\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.creaadesigns.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 ways for a small business to use Social media effectively"}]},{"@type":"WebSite","@id":"https:\/\/www.creaadesigns.com\/blog\/#website","url":"https:\/\/www.creaadesigns.com\/blog\/","name":"Creaa Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaadesigns.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.creaadesigns.com\/blog\/#\/schema\/person\/aa8de7c0184cefe8d51ddaa7cb4f0481","name":"creaa_admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.creaadesigns.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f8b86275b38f56d48ad7a73c38eb9c967d13119ee59cfb7636607c97f1148f4e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8b86275b38f56d48ad7a73c38eb9c967d13119ee59cfb7636607c97f1148f4e?s=96&d=mm&r=g","caption":"creaa_admin"},"sameAs":["https:\/\/www.creaadesigns.com\/blog"],"url":"https:\/\/www.creaadesigns.com\/blog\/author\/creaa_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/posts\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":2,"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"predecessor-version":[{"id":378,"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions\/378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/media\/295"}],"wp:attachment":[{"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaadesigns.com\/blog\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}