Your company’s website is what defines your brand’s being and purpose. It is the prime source which attracts a number of clients to your business. Long story short, your website is your mirror. It reflects what your company’s character is.
However, it might concern you, if the traffic on your website has dwindled after the first few months. You might think what is wrong- even though you have put in just the right amount of efforts to make your website stand out.
Your website should have also display your unique brand logo to allow your clients to recognize you. You can set your logo according to the popular logo designs in India.
It can be really frustrating to come across the fact that your website is not attracting a lot of users even after you have poured your heart and soul into developing it.
So here are the points you might be missing out which will help you to regulate and maintain the traffic on your website.
1. Amazing Content
If you want to excel, you have to be more than just ordinary. The content of your website must depict how good you are in your business. It should reflect what you can achieve and why are you the best in the market. You should be able to tell your audience about your services and how you are different from your competitors.
Your website should be the narrator of your passion and love towards your business.
You can start re-framing your website by regularly updating the blog section. Your website should be loaded with blogs and articles which helps your users to understand your business in a better way.
2. User-Friendly Website
Your website should not provide vague information. It should be able to tell your users what they are supposed to do at every stage. Your website can have all the great content in the world but it is of no use if your users are not guided at every step.
Your website should be able to assist your users and solve their queries. It should have a ‘ request a call’, ‘price quotation’ or, ‘send inquiry’ type of call-to buttons. This will ensure constant communication with your users and ensure trust in them.
3. Provide Contact Details
Merely assisting your users is not enough, it is important to provide them with relevant contact details as well. Your website must have a contact number and the person to who your users are supposed to talk to for their concerned service.
If you have a lot of international traffic, then you must make sure you indicate your local time on the website. This will help in assisting the users regarding when they should try to reach you.
4. Be Active On Social-Networking Platforms
This is the age of social media! You can reach a huge number of clients through social media. It is the best way to expand your business. It allows you to come closer to your clients and interact with them up close. You can choose any social media network which suits you. You need to make sure that you use more that one social media platform in order to reach maximum users.
5. Mobile-Friendly Website
Everyone has a smart-phone these days. If your site is not mobile friendly, you are definitely losing a chunk of the audience. A large number of people prefer browsing websites from their phones instead of using a laptop. It is quick and more convenient than using a laptop.
Thus, you must make sure your website is mobile friendly so that a lot of users can access it anytime, anywhere.
The main objective of your website should be to retain the existing customer and attract new potential customers. You should also let your users know how popular your brand is. Now, the motto here is not to boast about yourself but to simply convey the message so that people can establish their trust in you. You can visit www.creaadesigns.com for any more information regarding website development.